People of Power Adhesives – Ellis Fowler – Marketing Executive

This month’s People of Power blog focuses on our Marketing Executive, Ellis Fowler.

Ellis joined us an apprentice back in 2021 and he’s spent the past five years going from strength to strength. From using his copywriting skills and product knowledge to construct persuasive product narratives, to managing Power’s digital channels and creating eye-catching content, Ellis plays a key role in our marketing efforts, and has now started to plan and manage projects of his own.

Ellis looks back at his journey and development so far, and ahead to Power’s future.

Background & Journey

1. How did your journey with Power Adhesives begin?

I joined the company in 2021 as an apprentice doing a Junior Content Production course. I was mostly writing planning and writing copy for social posts, blogs and emails.

2. What made you choose to stay with the company for so long?

The variety of work and my colleagues. As others have said previously, no two days are the same which keeps me motivated. One day I’ll be doing graphics for social posts, the next I’ll be recording some video footage for an upcoming promotional video. Couple that with colleagues that are always willing to lend a hand, and you can’t ask for much more.

3. How has your role evolved over the years?

After I’d finished my apprenticeship, I started taking on more responsibilities and branching out into other areas of marketing. I now look after most of the company’s digital media, while helping the Marketing Manager plan and execute new projects.

4. How would you describe the company culture in three words?

Collaborative, pioneering, supportive

Innovation & Leadership

5. What’s one innovation or project you’ve worked on that you’re most proud of?

Probably the updates to our Vactac system. From helping to design and plan our stand at JEC World from 2023 to 2025, to creating new pieces of video content, it’s a real joy to see how far it’s come and how many companies have adopted the system.

6. How does Power Adhesives stay ahead in the industry?

The consistent drive to design and produce new technologies. To this day, the Tec spray applicators are unmatched when it comes to hot melt spray tools that don’t involve bulk tanks. The introduction of the first fully-certified biodegradable hot melt is something I’ve seen from the beginning, and the desire to make sure there are no “gaps” in the product is a testament to how much both the company and people care about what we’re producing.

7. How have you seen technology or processes change since you started?

The technology since I’ve started has advanced and scaled in line with customer demand. Upgrades to the Tec 7300 spray tool, and the new series of 3000 tools have helped Power remain at the forefront of hand-held hot melt tooling.

People & Teamwork

8. What do you enjoy most about working with your team?

Getting work completed on time, to a high standard, but making the whole experience enjoyable. We pick each other up when we’re down and collaborate on difficult jobs to make them as simple as possible.

9. Are there any mentors or colleagues who have had a big impact on your career?

The previous company photographer Mark Ridgeway, took me under his wing when I first started and taught me how to apply practical knowledge across different scenarios and applications. I’d never really had a love for photography, but I found myself enjoying it more and more under his tutelage. I’ve also got a fantastic relationship with my manager Carly Newman. She’s supported me throughout everything I’ve done at Power, and encouraged me to take on new challenges whenever they’re presented to me.

Future

10. Where do you see Power Adhesives heading in the next 5–10 years?

I can see Power Adhesives becoming a much more prominent name in the adhesives industry than they already are, with the biodegradable adhesives being a particular driving force for the growth.